Case Study: Diamonds Factory boosts ROAS and AOV with Rocket Agency's UGC-led paid social strategy

Diamonds Factory boosts ROAS by 45% with Rocket Agency

Diamonds Factory, a global jewellery brand, faced challenges common in the luxury category. Their highly produced, traditional advertising was becoming visually repetitive and was not resonating with how modern audiences naturally engage with content on platforms like Instagram and TikTok. They engaged Rocket Agency to manage their paid and organic social media presence to help scale their paid media while maintaining efficiency and improving soft organic engagement.

Rocket Agency implemented a strategy that shifted the creative approach from perfection-led advertising to authentic, user-generated content (UGC) style storytelling. This involved repositioning jewellery as part of everyday self-expression through creator-style videos and trend-led concepts designed for platform behaviour. This solution delivered significant results, including a 20% increase in ROAS in Australia, a 45% increase in ROAS in New Zealand, and a 103% increase in average order value for the jewellery brand.

Diamonds Factory