Case Study: Clifton Lifestyle achieves 240x ROI with Rocket Agency

Clifton Lifestyle drives 240x ROI with Rocket Agency

Clifton Lifestyle, a developer of resort-style living communities for over-55s, partnered with Rocket Agency to address challenges with their digital marketing. While they were generating a solid volume of leads through paid social and search ads, the quality of those leads was inconsistent. A key issue was that Meta's in-platform lead forms were not effectively converting to sales. They also needed to boost brand awareness for a specific resort and gain better visibility into which marketing efforts were driving actual business results.

Rocket Agency implemented a full-funnel strategy that included shifting budget from Meta lead forms to website conversions, refining campaign structures across Google and Meta, and optimizing creative messaging. They expanded the channel mix to include Bing and YouTube and integrated Clifton's CRM for closed-loop reporting. This solution delivered exceptional results for Clifton Lifestyle, including a 240x return on investment from paid campaigns and a 220% increase in qualified website leads. Rocket Agency also helped lower their cost per lead on Google Ads by 42%.

Clifton Lifestyle