Case Study: Bluestone increases market share with paid digital ads from Rocket Agency

Bluestone cuts CPA 43% below target with Rocket Agency

Bluestone, a non-bank home loan lender in Australia, engaged Rocket Agency to build its online presence and drive lead generation in a highly competitive market. Their challenge was to increase brand awareness and establish themselves as a trusted lender to their target audience, who had little prior knowledge of the company.

Rocket Agency developed a multi-stage paid digital campaign using Google Display, Search, Paid Social, and YouTube Ads. The solution involved compelling, persona-specific creatives that directed users to an online quiz to pre-qualify for a loan. This strategy helped Bluestone achieve a cost-per-acquisition 43% lower than its target and a 75% lead-to-customer conversion rate, generating over 7 million ad impressions and significantly growing their business.

Bluestone