Case Study: Bio Molecular Systems boosts web traffic with Rocket Agency

Bio Molecular Systems boosts organic traffic 462% with Rocket Agency

Bio Molecular Systems (BMS), a biotechnology instrumentation company, faced a challenge with low brand awareness and a website that failed to resonate with its target audience of lab technicians. They approached Rocket Agency to help increase their visibility, drive more website traffic, and better communicate their key selling points.

Rocket Agency implemented a comprehensive digital strategy that included a website overhaul, SEO, video production, and Google Ads campaigns. The results were substantial, with a 462% increase in organic traffic and a 150% rise in direct traffic year-over-year. This effort significantly boosted brand awareness and led to a 171% increase in web conversions, positioning BMS as a known global brand and helping them meet unprecedented demand for their products during the COVID-19 pandemic.

Bio Molecular Systems