Case Study: atWork Australia achieves 10x better recruitment conversion with Rocket Agency

atWork Australia boosts applicant-to-hire conversion 10x with Rocket Agency

atWork Australia, a disability employment service provider, faced the challenge of generating a high number of job applications at a minimal cost while increasing overall brand awareness. They selected Rocket Agency as their performance marketing partner to achieve these goals within a set budget and timeframe.

Rocket Agency implemented a multi-channel digital strategy involving Google Ads, LinkedIn Ads, and Facebook Ads with fresh creatives developed in a collaborative workshop. Through continuous optimization and budget reallocation based on performance, the campaign drove over 1 million impressions. The solution delivered a 28% applicant-to-hire conversion rate, which was more than 10 times better than Seek, and increased employer brand awareness by 20%.

atWork Australia