Case Study: Atkinson Vinden Lawyers boosts lead generation with Rocket Agency

Atkinson Vinden Lawyers boosts file opens 95%+ with Rocket Agency

Atkinson Vinden Lawyers, a Sydney-based law firm, faced dwindling market share due to increasing competition and a reliance on word-of-mouth referrals. As late adopters of digital marketing, they engaged Rocket Agency to help pivot their lead generation strategy with a key goal of increasing file openings. Their website lacked strategic content and user experience, and they had no prior digital campaign data.

Rocket Agency implemented a comprehensive digital strategy, including a complete website rebuild, targeted Google Ads campaigns for specific legal services, and a full SEO program. This solution dramatically improved lead quality and quantity. Results included a 7.2x ROI on Google Ads, a 96% increase in web traffic, and over 95% of file opens now originating from digital marketing, with SEO and paid ads contributing equally. Rocket Agency successfully established digital marketing as the firm's highest ROI expense.

Atkinson Vinden Lawyers