Case Study: Accolade Achieves 338% More Conversions with Rocket Agency’s UGC Strategy

Accolade boosts conversions 338% with Rocket Agency

Accolade, a premium student accommodation portfolio managed by Greystar, faced the challenge of connecting with students who were overwhelmed by choice and sought authentic, relatable content over traditional polished advertising. Partnering with Rocket Agency, they identified a need to build credibility and trust by showing up in the same social content environments where students researched their options.

Rocket Agency developed a strategic, creator-led UGC approach designed to feel native to student social feeds. This solution focused on experience-led storytelling to address key student priorities. The campaign delivered exceptional results for Accolade, including a 58% higher click-through rate, 338% more conversions, and a 54% lower cost per click. Rocket Agency's UGC strategy successfully repositioned the brand and became its strongest-performing creative approach.

Accolade