Case Study: 4Cabling achieves stronger loyalty and customer value with Rocket Agency

4Cabling boosts loyalty with Rocket Agency and drives a 30% increase in conversion rate YoY

4Cabling, a leading Australian supplier of cabling and infrastructure products, partnered with Rocket Agency to create a rewards program that would encourage repeat purchases and stay ahead of the competition. Their challenge was to develop a program that felt genuinely valuable, was easy to understand, and integrated seamlessly with their existing brand across all channels.

Rocket Agency designed and launched the Rewards 4You program from the ground up, creating a scalable creative system for the website, app, and paid social. The solution reframed business spending as an opportunity for personal reward, leading to a 30% year-over-year increase in conversion rate. Their social media ads also achieved over one million impressions with a cost-per-click of $0.29.

4Cabling