Case Study: 4Cabling achieves a 73% increase in eCommerce ROI with Rocket Agency

4Cabling boosts eCommerce ROI by 73% with Rocket Agency

4Cabling, Australia's leading direct-to-consumer retailer of cabling and IT accessories, faced diminishing returns from its Google Ads after over a decade of reliance on the channel. A website migration compounded these issues, causing stalled ad performance and a drop in revenue. They partnered with Rocket Agency to review their digital strategy and optimize their PPC campaigns to overcome these challenges in an increasingly competitive market.

Rocket Agency conducted a thorough audit and implemented an intensive rebuild of 4Cabling's Google Shopping and Search campaigns. The solution included deploying best practices, fixing product errors, and advising on conversion rate optimization. The results were significant: a 73% increase in ROI, an 85% increase in revenue, and a 33% decrease in cost-per-click, delivering stability and record sales from their most important revenue channel.

4Cabling