Case Study: 3Z achieves unified marketing measurement and smarter portfolio growth with Rockerbox

Unlocking Growth Across 3Z’s Brand Portfolio with Rockerbox

3Z, a portfolio of sleep brands including Helix and Leesa, needed a better way to measure marketing performance across multiple brands and channels. With fragmented data, offline attribution gaps, and a need for cross-brand visibility, 3Z turned to Rockerbox to unify measurement and deepen insight into customer journeys.

Rockerbox implemented a centralized measurement framework with granular path-to-conversion reporting, custom data integration, and offline conversion tracking. The solution helped 3Z validate strategies, connect offline and online impact, and make smarter budget decisions; it also revealed channel interactions such as TV’s halo effect on paid search and improved testing confidence across the portfolio.

3Z

Laur Fiatoa-Newman

Director of Growth