Case Study: Newton Baby achieves clearer ROAS and smarter budget decisions with Rockerbox

Newton Baby Gains Clarity on ROAS with Rockerbox + Pinterest Integration

Newton Baby, a growing DTC brand selling a luxury crib mattress for expecting parents and newborns, needed a clearer view of ROAS and attribution across channels like Pinterest. The team was having trouble getting accurate performance reads from platform dashboards and short attribution windows, especially given their long customer consideration cycle.

Rockerbox, using its Pinterest integration, gave Newton Baby a more reliable source of truth for conversion and ROAS data across longer time frames. The result was better visibility into Pinterest’s impact, including uncovering that only 37% of purchasers converted within 7 days and that Pinterest retargeting delivered a CPA about half of Facebook’s. With Rockerbox, Newton Baby has been able to make smarter budget and creative decisions and “uncap” spend where performance is strongest.

Newton Baby

Kayla Johnson

Social Media Manager