Case Study: Journelle achieves 65% lower CPA and 295% ROAS with Rockerbox's Real Time User Intent

Journelle New Customer Prospecting Campaign Generates 295% Roas

Journelle, a New York luxury lingerie retailer, sought to increase new customer acquisition without diluting its high-end brand. They partnered with Rockerbox and used Rockerbox’s Real Time User Intent and recency marketing approach to better identify and reach high-value prospects at the right moment.

Rockerbox analyzed customer behavior in the 60 minutes before conversion and launched a recency-based acquisition campaign that drove measurable gains: a 65% decrease in CPA, a 264% increase in CTR versus industry benchmarks, and a 295% ROAS from first-time purchasers; the campaign also exceeded Journelle’s CPA goal by 55%.

Journelle