Case Study: TULA achieves smarter marketing budget decisions with Rockerbox

How Rockerbox Has Become Core to TULA’s Company and Marketing

TULA, a fast-growing DTC skincare company, needed a better way to forecast budgets, evaluate new channels, and make confident marketing decisions as sales surged. To support those efforts, TULA used Rockerbox for attribution and performance insights, including budgeting, channel testing, lift studies, and synthetic events.

Rockerbox gave TULA real-time data to validate marketing performance, catch poor decisions faster, and understand customer touchpoints across channels. With Rockerbox, TULA increased overall spend by more than 200% in one month and was able to shift investment more aggressively into non-brand paid search, helping drive incremental new-to-file business.

TULA

Patrick Gleason

Director of Performance Marketing