Case Study: Nomatic improves ROAS and new customer acquisition with Rockerbox

How Nomatic Navigated Measuring the Customer Journey Post iOS Updates

Nomatic, a travel products brand, needed a clearer way to measure the customer journey and marketing effectiveness after iOS 14.5 privacy updates made attribution harder. To optimize acquisition and retention while keeping spend efficient, Nomatic turned to Rockerbox and its data platform, including Collect, Track, Optimize, and Journey.

Rockerbox helped Nomatic validate channel performance, test and scale new offline channels, and identify the most profitable paths to conversion. As a result, Nomatic increased ROAS by 27%, saved over $200,000 in marketing spend, scaled into four offline channels, and saw those channels introduce 21% of new customers in Q4 2023; Rockerbox data also supported a 45% year-over-year lift in gross sales and a 15% increase in new customers for the year.

Nomatic

Nate Benner

Director of Growth