Case Study: National University achieves clearer marketing insights and better CTV performance with Rockerbox

How National University Leverages Rockerbox + MNTN to Make Data-Driven Marketing Decisions

National University, an educational institution serving adult learners across 190+ degree programs, needed a better way to consolidate marketing data and understand how channels worked together to drive information requests. Before using Rockerbox, the team struggled to measure the impact of CTV alongside other marketing efforts, making it harder to guide strategy and spend.

Rockerbox, together with its MNTN integration, gave National University centralized measurement using products like Track and Journey, along with clearer visibility into CTV performance. Rockerbox helped uncover a 37% increase in MNTN-attributed conversions and a 27% decrease in cost per acquisition, giving National University stronger data-driven insights and more confidence to scale its CTV campaigns.

National University

Michael Rossini

Associate Director of Paid Media and Performance Marketing