Case Study: Mockingbird gains clear purchase journey insights and optimizes media spend with Rockerbox

How Mockingbird Understands Purchase Journeys & Optimizes Channels

Mockingbird, the DTC stroller brand led by VP of Marketing Marjorie Chelius, needed a better way to understand a long, highly considered purchase journey and evaluate the real impact of channels like paid social, search, email, and influencers. With many purchases taking three to six months and some being gifts that were difficult to track, Mockingbird struggled to validate assumptions using limited platform-reported data.

Rockerbox provided attribution insights and a source of truth for Mockingbird’s marketing team, helping them map channel roles, compare paid versus unpaid performance, and run experiments with confidence. As a result, Mockingbird gained clearer insight into the role of Facebook and branded search, reduced inefficient bottom-of-funnel Facebook spend, and used Rockerbox to measure marketing tests and improve media efficiency.

Mockingbird

Marjorie Chelius

Vice President of Marketing