Case Study: MakeSpace reduces paid social investment by 85% with Rockerbox

How MakeSpace Reduced Paid Social Investment by 85%

MakeSpace, a leading DTC storage company, needed a better way to understand performance across channels as it tested new media like OTT and evaluated whether it could reduce reliance on Facebook and Instagram. It used Rockerbox as its marketing measurement and attribution platform to create a single source of truth and improve confidence in channel performance.

Rockerbox helped MakeSpace ingest and analyze data from new channels, connect OTT results with other marketing data, and feed insights into Looker for broader company reporting. As a result, MakeSpace reduced paid social investment in Facebook and Instagram by 85% without hurting performance, while gaining the confidence to shift spend into better-performing channels.

MakeSpace

Nihad Kamal

Senior Customer Acquisition Manager