Case Study: KURU Footwear achieves 350% social spend growth with Rockerbox

How Kuru Leverages Rockerbox to Scale Social Spend by 350%

KURU Footwear was looking for a better way to understand marketing performance beyond basic dashboards and last-click attribution. As the brand explored moving “up the funnel” and scaling demand generation, it needed a solution that could show whether paid channels were truly driving profitable growth. KURU partnered with Rockerbox and its attribution platform to get clearer insight into the value of its marketing activities.

With Rockerbox, KURU gained user-level path-to-conversion data, cleaner reporting, and more flexible analysis to support faster decisions. The results were significant: KURU scaled paid social spend by 350% after onboarding, and found that new buyers whose first touchpoint was Facebook converted in about half the time of users coming from non-branded search or shopping. Rockerbox helped KURU improve channel mix, messaging, and confidence in future growth plans.

KURU Footwear

Sean McGinnis

Current President