Case Study: INDOCHINO achieves a 31% lower CPA and 38% higher ROAS with Rockerbox MMM and MTA

How INDOCHINO Leveraged Rockerbox MMM and MTA to Increase Marketing Performance

INDOCHINO, a made-to-measure formal wear company with both retail showrooms and an online business, struggled to accurately measure marketing performance across its hybrid sales model. Its in-house reporting process was labor-intensive and only delivered high-level monthly insights, so the company turned to Rockerbox for a more scalable measurement solution using MMM and MTA.

Rockerbox implemented a combined MMM and MTA approach to track online and offline conversions, improve attribution granularity, and support daily, weekly, and quarterly optimization. The results were strong: INDOCHINO reduced blended CPA by 31% and increased blended ROAS by 38%, while also gaining clearer visibility into channel ROI, promotion effectiveness, and retail revenue impact.

Indochino

Stephan Lukac

Marketing Director