Case Study: Everlywell achieves clearer cross-channel marketing insights with Rockerbox

How Everlywell Utilizes Its Marketing's Halo Effect

Everlywell, an at-home lab testing company, needed a better way to understand the full impact of its marketing mix and the “halo effect” across channels like Facebook, OTT, social, and SEM. The marketing team wanted deeper attribution insights than Google Analytics could provide to make smarter decisions about cross-channel investment and customer acquisition.

Rockerbox’s Attribution Platform helped Everlywell map customer journeys, identify unique audience groups from specific ad sets, and measure incrementality across channels. With Rockerbox, Everlywell gained more confidence in investing in streaming and OTT, improved lookalike targeting, and better understood how different channels influence long-tail business outcomes.

Everlywell

Matt Carroll

Vice President of Marketing