Case Study: BODi achieves clearer marketing measurement and higher ROAS with Rockerbox

How BODi Transformed Their Business with Rockerbox

BODi, a wellness and lifestyle brand, was struggling with fragmented marketing data, limited cross-channel visibility, and overreliance on outdated metrics like cost-per-order. As its measurement needs grew beyond online-only attribution, BODi moved from Northbeam to Rockerbox to get a more complete solution for multi-touch attribution and better insight into both online and offline performance.

Rockerbox implemented centralized reporting with Snowflake integration and multi-touch attribution, helping BODi unify its data and shift its KPIs toward ROAS and predicted LTV-to-CAC. The result was stronger channel optimization, faster reporting, and more confident investment in high-value channels, including a 25% improvement in ROAS and better margin dollars and marketing efficiency.

BODi

Armen Rostamian

Vice President