Case Study: American Giant achieves clearer marketing attribution and scalable growth with Rockerbox

How American Giant uses Rockerbox to Navigate the Post-iOS 14.5 Marketing Landscape

American Giant, a DTC apparel brand, was facing the post-iOS 14.5 marketing landscape and the growing limitations of platform “black box” reporting. Using Rockerbox, the company needed a clearer way to measure performance across digital, non-digital, and retention channels, test new channels, and align agencies around the right KPIs.

Rockerbox gave American Giant a consistent attribution and reporting layer, including sponsorship attribution for podcasts, influencers, and bloggers, helping the team validate incrementality and optimize spend with more confidence. With Rockerbox, American Giant avoided pulling back after iOS changes, found Outbrain to be incremental on retest, and shifted toward profitability-focused optimization—supporting continued spend scaling and better agency alignment.

American Giant

Darcy Pollock

Senior Director of Customer Acquisition and Retention