Case Study: gorjana achieves 10x spend growth and 2x ROAS with Rockerbox

gorjana Boosts Spend 10x, ROAS 2x with Rockerbox

Gorjana, a California-based luxury jewelry brand, wanted to grow beyond Google and Facebook and get a clearer picture of how its advertising influenced the full customer journey. To do that, the company partnered with Rockerbox, using its multi-touch attribution and Pinterest integration to move past last-click and platform-only metrics.

With Rockerbox, Gorjana gained more reliable cross-channel data to test smarter, justify spend, and optimize both online and offline campaigns. The results were strong: ad spend increased 10x, ROAS doubled across 20 paid channels, and Gorjana confirmed Pinterest was ROAS-positive. Rockerbox also helped the team identify that friend referrals drive 10% of new customers, with 40% of those becoming repeat purchasers.

Gorjana

Kyle Brucculeri

Vice President of eCommerce