Case Study: Care/Of achieves clearer marketing attribution and stronger ROAS with Rockerbox

Building an Analytically Driven Marketing Organization with Care/Of

Care/Of, the transparent and personalized supplement brand founded by Craig Elbert, partnered with Rockerbox as it moved from startup to scale and needed a clearer, more holistic view of its marketing performance. The company’s challenge was separating true signal from channel noise, improving measurement across paid and organic search, and making better budgeting and customer insight decisions across a growing, diversified media mix.

Rockerbox provided Care/Of with de-duplicated attribution and better visibility into channel effectiveness, helping the team optimize campaign, ad set, and ad-level spending. With Rockerbox, Care/Of eliminated non-incremental Facebook retargeting, scaled harder-to-measure channels like influencers and podcasts, and improved Facebook ROAS by 46%.

Care/Of

Craig Elbert

Co-Founder