Case Study: Away achieves clearer marketing insights with Rockerbox

Away Elevates Marketing Insights with Rockerbox

Away, a leading travel lifestyle brand, faced fragmented marketing data, limited visibility into upper-funnel channels like TV and streaming, and inconsistent tracking across platforms. With campaigns running across Meta, TikTok, TV, streaming, CRM, and more, Away needed a clearer way to measure performance and understand the full customer journey using Rockerbox.

Rockerbox implemented centralized data management and Multi-Touch Attribution (MTA), integrating data into a clean source of truth that worked seamlessly with Looker and alongside MMM and platform reporting. The result was cleaner, more consistent data, better visibility into channel contribution, faster decision-making, and improved budget allocation, with Away specifically gaining new insight into how TV and streaming supported conversions.

Away

Julia Noble

Director of Data Analytics