Case Study: Twice achieves 76% CPA reduction and boosts conversions with Rockerbox

76% Cpa Reduction In Twice New Customer Acquisition Campaign

Twice, a fast-growing resale retailer, needed to ramp new user acquisition without raising its cost to acquire customers. They engaged Rockerbox and its Real Time User Intent offering (running a Recency Marketing campaign) to find the right users at the right time.

Rockerbox implemented a Recency Marketing strategy using its Real Time User Intent platform to prospect and retarget high‑intent users; the campaign drove major performance gains — up to a 76% CPA decrease, 186% growth in post‑click conversions and a 202% lift in CTR versus industry benchmarks. Over a three‑month period Rockerbox reported post‑click conversions rising ~193% while CPAs fell ~57%, with prospecting conversions increasing 136%.

Twice

Chris Luhur

Director of Marketing