Case Study: DigitalOcean achieves 48% lower CPA and 456% more acquisitions with Rockerbox

456% Increase In Acquisition Conversion Volume In One Month

DigitalOcean, the fast-growing cloud provider that simplifies web infrastructure for developers, engaged Rockerbox to drive new signups and subscriptions. Using Rockerbox’s Real Time User Intent for a one-month display campaign, the challenge was to hit a target purchase CPA while increasing weekly media spend and scaling acquisition volume.

Rockerbox executed the Real Time User Intent display campaign, bringing purchase CPA below the target by week two and maintaining it while increasing spend—delivering a 48% decrease in CPA, a 266% increase in weekly campaign spend, and a 456% increase in acquisition conversion volume. Rockerbox’s solution let DigitalOcean efficiently scale customer acquisition without sacrificing efficiency.

DigitalOcean

Andy Hattemer

User Acquisition Manager