Case Study: Vision Express achieves a premium brand image with Rock Kitchen Harris

Vision Express creates a 12-month image bank with Rock Kitchen Harris

Vision Express, a high-street eyecare and eyewear retailer, faced the challenge of elevating its brand to a more aspirational, high-end position. They needed a large bank of high-quality imagery that reflected the premium brands they stock, all while working within a tight budget. They approached Rock Kitchen Harris for brand, creative, design, and artwork services to achieve this.

Rock Kitchen Harris executed a three-day photoshoot split between a professional studio and an inspirational location. This solution provided Vision Express with a vast library of professional images. The measurable outcome included the use of one campaign image across all 548 of their UK and Ireland stores for a point-of-sale campaign, with extra usage rights acquired for the model. The imagery was also extensively used across their website, social media, and digital PR.

Vision Express