Case Study: Violence Reduction Network boosts youth engagement with social media support from Rock Kitchen Harris

Violence Reduction Network drives 9,424,824 paid social impressions with Rock Kitchen Harris

The Violence Reduction Network, a regional organization focused on youth safety, needed to maintain an engaging social media presence for young people in Leicestershire throughout the 2023 financial year. Their challenge was to achieve this across multiple serious topics with a limited budget, while avoiding audience saturation in a limited geographic area. They partnered with Rock Kitchen Harris for social media campaign strategy.

Rock Kitchen Harris implemented a cost-effective solution using a calendar of small, topical campaign bursts aligned with key dates and school holidays. They utilized existing creative assets to maintain a consistent look. This strategy, along with testing new ad placements like Snapchat, kept costs low and engagement high. Results included over 9.4 million paid social impressions, 82,163 Snapchat swipe-ups, and an average cost-per-click of £0.29, successfully driving increased traffic and engagement to the client's Live Safe website.

Violence Reduction Network