Case Study: Highcross drives festive footfall with Rock Kitchen Harris's Bright Christmas campaign

Highcross drives 42,752 social ad clicks with Rock Kitchen Harris

Highcross, a shopping center, wanted to drive footfall to its immersive Bright Christmas festive light show as part of a broader campaign focused on experiences rather than shopping. The challenge was to increase awareness and entice customers to attend the event. Rock Kitchen Harris provided advertising, strategy, digital marketing, and social media services to meet this goal.

Rock Kitchen Harris created 48 assets for digital, social, print, and in-center advertising, supported by a PR strategy that included a VIP influencer launch and primetime radio coverage. The campaign achieved significant results, including a TikTok ad reach of 763,878 and a Meta ad reach of 469,297, which combined to generate 16,993 clicks. The event was attended by 42,752 people, successfully positioning Highcross as a positive and joyful Christmas destination.

Highcross