Case Study: Highcross boosts festive footfall with Rock Kitchen Harris

Highcross drives 12,535,902 radio impacts with Rock Kitchen Harris

Highcross, Leicester's flagship retail destination, faced the challenge of driving festive footfall and positioning itself as the city's top choice for Christmas feel-good fun amidst a complex consumer spending landscape. Rock Kitchen Harris was enlisted to create an integrated campaign to meet these goals.

Rock Kitchen Harris developed a fully integrated festive campaign focused on happiness and shared experiences, creating 168 creative assets for use across in-centre, out-of-home, and digital channels. The solution included TV, radio, social media, and bus ads. The campaign achieved significant results, including over 12.5 million radio impacts, over 2.1 million paid social impressions, and a bus ad audience reach of nearly 300,000. Rock Kitchen Harris successfully boosted footfall and amplified Highcross as a positive destination for the Christmas period.

Highcross