Case Study: COBA achieves stronger search rankings with Rock Kitchen Harris

Coba earns 9 backlinks and 308M reach with Rock Kitchen Harris

Coba, a major floor matting company, faced a challenge from competitors vying for top search rankings for anti-fatigue mats. Despite having a large number of backlinks, many were low quality, and a key competitor had a better ratio of high-quality links. Coba enlisted Rock Kitchen Harris to generate relevant, high-authority backlinks from major media outlets as part of an SEO campaign to restore its leading position.

Rock Kitchen Harris conducted a survey to create a data-driven news story on the health impacts of prolonged standing. They partnered with a physiotherapist for expert commentary and created a comprehensive landing page with valuable content. This strategy secured coverage in 10 national publications, resulting in 9 high-quality backlinks from domains with an average authority of 69 and a total reach of over 308 million. Rock Kitchen Harris successfully delivered a campaign rooted in credible insights that significantly boosted Coba's online authority.

Coba