Case Study: Cambridge & Counties Bank brings its Mission, Vision and Values to life with Rock Kitchen Harris

Cambridge & Counties Bank rolls out MVV to all staff in 2023 with Rock Kitchen Harris

Cambridge & Counties Bank needed to roll out its updated Mission, Vision, and Values (MVV) to its entire staff in an engaging and memorable way that would be understood by employees at all levels. The challenge was to move beyond standard corporate literature and instead explain the MVV, help staff retain the information, and inject fun into the company culture. They enlisted the vendor Rock Kitchen Harris for services including brand & creative, photography & video, and copywriting.

Rock Kitchen Harris created a multi-faceted solution that included filming fun and informative videos with the senior management team, complete with a blooper reel to humanize the leadership. They also developed a suite of regular reminder emails and undertook a significant redecoration of the office space with imagery and captions related to the MVV. The result was an outstanding internal buzz, with staff actively talking about and remembering the values. The client was thrilled with the outcome, which successfully embedded the new mission and values into the bank's culture.

Cambridge & Counties Bank