Case Study: Wellnicity boosts ad engagement with Rock Candy Media

Wellnicity - Customer Case Study

Wellnicity worked with Rock Candy Media to promote a product centered on neurotransmitters, but the challenge was that most customers didn’t fully understand what each neurotransmitter did or how it affected the mind and body. Without that basic understanding, it was difficult for people to see the value of Wellnicity’s offer.

Rock Candy Media solved this by turning each neurotransmitter into a distinct persona, using short, social-friendly ad creative to explain the benefits in a simple and engaging way. The campaign’s social graphics achieved the highest percentage of thru-plays the client had seen on an ad campaign, with rates consistently above 80%, and one ad drove 1,034 clicks with an 86% click-through to the CTA.

Wellnicity