Case Study: Texas Materials Group boosts asphalt lead generation with Rock Candy Media

Texas Materials Group - Customer Case Study

Texas Materials Group, a major asphalt and aggregate supplier and installer in Central Texas, needed a way to stand out from competitors and reach customers before they began searching online. Rock Candy Media helped them address this lead generation challenge by building a campaign that could make Texas Materials more believable and memorable to potential buyers.

Rock Candy Media tested multiple social ad formats on Facebook, then landed on a simple before-and-after video showcasing parking lot asphalt transformations. The campaign generated 1,099 ad clicks, a 5.22% click-through rate, and two direct phone calls to the client after just $260 in ad spend, delivering strong lead generation results for a high-ticket construction service.

Texas Materials Group