Case Study: Texas Materials Group builds a stronger recruiting brand with Rock Candy Media

Texas Materials Group - Customer Case Study

Rock Candy Media worked with Texas Materials Group, a construction company with a diverse workforce, to support recruiting efforts in a highly competitive labor market. With International Women’s Day approaching, Texas Materials wanted to highlight female employees across departments and roles, but they had limited time to turn completed interviews into a polished digital campaign.

Rock Candy Media responded by creating a Women in Construction blog subcategory, embedding written and video interviews, building a recruitment-focused page with a resume contact form, and producing social graphics and edited video clips. The campaign was completed in less than two weeks, launched ahead of schedule, and generated reusable assets for future recruiting initiatives, helping position Texas Materials Group as a more progressive employer.

Texas Materials Group