Case Study: Phoenix Construction achieves more conversions and lower ad spend with Rock Candy Media

Phoenix Construction - Customer Case Study

Rock Candy Media worked with Phoenix Construction, a company that serves a wide range of construction markets, from oil and gas industrial facilities to CrossFit gyms. Phoenix had strong capabilities but needed to move beyond word-of-mouth growth, and their challenge was identifying the right decision-makers across multiple industries without wasting social ad spend on too broad an audience.

Rock Candy Media built a hyper-targeted social media advertising strategy focused on the actual buyers and influencers most likely to convert, including superintendents, safety managers, brokers, and operations managers in the Texas oil, gas, and construction sectors. This approach led to more conversions, significant ad budget savings compared with competitors, and a wider variety of projects for Phoenix Construction, helping them diversify case studies and expand future opportunities.

Phoenix Construction