Case Study: Opal Divine’s boosts Whisky Festival ticket sales with Rock Candy Media

Opal Divine’s - Customer Case Study

Opal Divine’s partnered with Rock Candy Media to boost attendance for its annual Whisky Festival, the Austin craft pub’s biggest event of the year. The challenge was to turn a major local gathering into an even bigger draw and drive ticket sales among whisky fans across the region.

Rock Candy Media ran a month-long promotional campaign using social media, newsletters, and local Austin press to build demand, then added a last-minute “Lucky 13” ticket promotion to spur day-of sales. The effort produced the biggest pre-sale in the festival’s 13-year history and moved 20 additional same-day tickets at $50 each, helping make the event a notable success with strong social and media buzz.

Opal Divine’s