Case Study: Kirk Root Designs clears inventory and wins new Valentine’s Day shoppers with Rock Candy Media

Kirk Root Designs - Customer Case Study

Kirk Root Designs, a long-running Texas jewelry retailer, needed a way to stand out during the crowded Valentine’s Day season. Rock Candy Media, a retail marketing agency, helped the brand avoid the usual romantic clichés and find a fresh approach to holiday promotion.

Rock Candy Media created an anti-Valentine’s social media campaign aimed at independent, single women in Austin, pairing empowering messaging with once-a-year discounts. The campaign attracted new customers, helped Kirk Root Designs clear out all old inventory, and also moved a portion of new products, delivering strong sales impact on a limited budget.

Kirk Root Designs