Case Study: Harry Ransom Center boosts membership gift sales with Rock Candy Media

Harry Ransom Center - Customer Case Study

The Harry Ransom Center, a cultural archive, faced the challenge of expressing the value of its membership program to drive gift purchases without the high costs of traditional physical marketing. Rock Candy Media was engaged to reposition the membership offering.

Rock Candy Media's solution was to create the HRC Travelogue, a physical keepsake that detailed the museum's collections and invited exploration. This was paired with the institution's first digital-only email campaign. This approach by Rock Candy Media led to strong membership sales while eliminating the significant expense of on-site materials and direct mail used in previous campaigns.

Harry Ransom Center