Case Study: FlexRadio boosts sales with Rock Candy Media

FlexRadio - Customer Case Study

FlexRadio, a software-defined radio company, needed a way to move hardware and reach a niche audience of ham and amateur radio enthusiasts beyond traditional channels. Rock Candy Media partnered with FlexRadio to help drive interest and purchases for its products.

Rock Candy Media built a Facebook campaign using a Lookalike audience of more than two million similar enthusiasts, backed by creative messaging and support from Google ads. The campaign delivered fast results, generating the first sale within $150 of ad spend and producing a strong cost-per-acquisition, with ads continuing to bring in new buyers.

FlexRadio