Case Study: ClearBlade reduces bounce rate with Rock Candy Media

ClearBlade - Customer Case Study

ClearBlade, a young edge computing and IoT platform company, needed to stand out against major competitors like IBM and Dell. Its generic branding, stale messaging, and underperforming website were causing a high bounce rate, meaning visitors were leaving almost immediately. Rock Candy Media stepped in to help improve ClearBlade’s brand and website experience.

Rock Candy Media refreshed the branding, tightened targeting across ad channels, and used heatmap software, traffic analytics, and product brand architecture to redesign the website for better conversion. The results were strong: bounce rate fell 12% after ad optimization, then dropped 43% after the new site launched, reaching 23%. Visitors also spent an average of 10 minutes on the site, leading to more conversions and better returns on ad spend.

ClearBlade