Case Study: Austin Urology Institute boosts brand awareness with Rock Candy Media's Bathroom Blitz campaign

Austin Urology Institute - Customer Case Study

Austin Urology Institute partnered with Rock Candy Media to help the practice stand out in a crowded healthcare marketing landscape. As a top urologist in Austin with strong traditional media visibility, the challenge was finding a more unique and direct way to reach potential patients beyond standard digital and promotional methods.

Rock Candy Media created the “Bathroom Blitz” campaign, placing witty, punchy ads in restroom placards at Austin’s Long Center to use an unexpected OOH placement and humorous messaging around uncomfortable urology topics. The campaign generated strong brand awareness, with ads reportedly being stolen from placards, widely shared on social media during SXSW, and featured by Ads of the World, helping Austin Urology Institute reinforce its reputation while executing a high-engagement campaign on a minimal budget.

Austin Urology Institute