Case Study: Austin Urology Institute achieves national media exposure with Rock Candy Media

Austin Urology Institute - Customer Case Study

The Austin Urology Institute, led by Dr. Koushik Shaw, sought to build its national reputation as an authority in urology without using traditional advertising. Their challenge was to secure significant national press coverage to stand apart from competitors, specifically targeting a major publication like *Men's Health*. They engaged the healthcare marketing agency Rock Candy Media for its public relations services to accomplish this.

Rock Candy Media implemented a PR strategy that started by securing an interview in a specialized, high-reach publication like *Prevention* as a stepping stone. This initial success was leveraged to aggressively pitch other outlets, resulting in features in numerous national publications including *Runner’s World*, *Men’s Health*, *AskMen*, and *Cosmopolitan*. This earned media generated significant and sustained website traffic for the Austin Urology Institute, establishing them as experts at a fraction of the cost of paid advertising.

Austin Urology Institute