Case Study: Microba achieves accessible, audience-specific digital experiences with Rock Agency

Microba creates a minimalist, accessible website in 2 audience pathways with Rock Agency

Microba, a company specializing in microbiome testing and research across Australia and the UK, needed a website that could effectively serve its two distinct audiences: practitioners and patients. Rock Agency was engaged to create a multi-audience UX design solution on WordPress that would provide clarity and improve accessibility for both user groups.

Rock Agency designed a minimalist website with a bifurcated user experience, guiding each audience through distinct pathways via a dropdown menu and strategically placed CTAs. Page components were made dynamic to adapt based on the selected audience, ensuring relevant and personalized content. The solution also included a refresh of Microba's brand identity with new iconography, imagery, colors, and typography, resulting in a cohesive, modern, and engaging digital experience.

Microba