Case Study: Get Active Victoria empowers healthier communities with Rock Agency's branding and digital platform

Get Active Victoria reaches 85,000+ members with Rock Agency

Premier's Active April is a government initiative aimed at empowering Victorians to be more physically active. The challenge was to bring this large-scale program to life with a comprehensive digital presence that was clear, accessible, and engaging for everyday users. Rock Agency was enlisted to handle the branding, website, and application development.

Rock Agency designed the branding and delivered the website and accompanying web apps. The solution emphasized user-friendly navigation and was continually evolved with new functionalities, including a 'Teams' feature for group motivation, a 'Voucher' portal for parents, and a 'Places' application to find local activities. The initiative, implemented by Rock Agency, has been highly successful, engaging over 85,000 members and growing. The work has also been recognized with multiple awards for design and excellence in the health and government sectors.

Premier’s Active April