Case Study: Dimmies and Tinnies builds a premium national brand with Rock Agency

Dimmies and Tinnies launches a nationwide Coles brand with Rock Agency

Dimmies and Tinnies came to Rock Agency with the challenge of transforming their humble dim sim product into a premium, nationwide brand for a major launch in Coles supermarkets. The goal was to capture the nostalgic essence of a classic fish and chip shop while updating the brand for a modern, national audience.

Rock Agency developed a comprehensive visual identity, including logo design, mascots, and full packaging. They also produced extensive launch collateral, from custom stamps to a fully branded food van. To drive brand awareness, Rock Agency created organic social media content, such as filming a celebrity taste test and producing cooking guides. The vendor successfully positioned the product for its national retail launch.

Dimmies and Tinnies