Case Study: Retail Goods Importer achieves stronger FX risk control with Rochford Capital

Retail Goods Importer - Customer Case Study

Retail Goods Importer, a high-volume, low-margin retail business, needed better oversight of foreign exchange risk. With limited headcount, tools, and time, the company struggled to monitor markets, comply with hedging policy, and protect budgeted FX rates from small currency moves.

Rochford Capital implemented a proactive FX risk management approach, including budget rate setting, ongoing market-level recommendations, hedge book restructuring, and monitoring of indirect cost impacts such as CNY depreciation. Rochford Capital acted as the customer’s “eyes and ears” on the market, helping make FX budget rates realistic and achievable while reducing exposure to market shocks and avoiding reactive hedging decisions.