Case Study: Beretta USA achieves 341% online revenue growth with ROC Commerce

ROC Commerce - Customer Case Study

Beretta USA, the world's oldest gun manufacturer and a leader in the outdoor industry, engaged ROC Commerce to redesign, redevelop and host its U.S. e-commerce site to boost online sales, conversions, awareness and make it easier for customers to find and buy products while better reflecting the Beretta brand.

ROC Commerce delivered a custom, brand-aligned e-commerce platform with improved navigation, search, merchandising, call-center integration and scalable features (advanced search, dealer locator, quick order, reviews, JD Edwards integration). The new site won industry recognition and drove strong results: 35% email open rates, a 43% increase in online revenue and 31% higher average order value in the first three months, and a 341% increase in annual online revenue.

Beretta USA

Ugo Muffolini

Channel Marketing Manager for e-Commerce