Case Study: Reinders, Inc. achieves B2B e-commerce that rivals B2C experiences with ROC Commerce

Reinders, Inc. - Customer Case Study

Reinders, Inc., a family‑owned Midwest distributor serving the golf and grounds industry, launched a B2B storefront in 2015 but found its original platform couldn’t deliver the B2C-level experience or support planned ERP integrations. They needed streamlined ordering, powerful on‑site search, multi‑level accounts and permissions, customer‑specific pricing, robust PIM and business-user control, and seamless integration with their SX Enterprise ERP.

Reinders selected ROC Commerce (with Hawk Search) for its front‑end capabilities, PIM and back‑end simplicity, and worked with ROC professional services to redesign the UI and complete ERP integration. Six months after kickoff they prepared to roll out many product lines on the new platform, giving them a scalable, B2C‑quality online experience and positioning the IT team to drive future growth.

Reinders, Inc.

Robin McGuire

Director of IT